Automotive software is a software designed to support and enhance the experience of operating a motor vehicle. New developments and integrations in the automotive technological world are progressively being implemented as the industry realizes the position of data to a vehicle operator.

This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision making and growth strategy formulation based on the opportunities present in the market.

Based on the software type, the market is segmented as autonomous driving software, safety & security software, vehicle management software, and infotainment software. The vehicle management software segment held the largest share of the market in 2020, and is expected to remain dominant during the forecast period. This system provides accident tracking, vehicle self-diagnosis, driver fatigue management, and fuel management. All of these systems assist driver by giving information regarding vehicle maintenance and regular checkup.

Based on the application type, the market is segmented as engine management system (EMS), anti-lock braking system (ABS), airbag control, car navigation system, infotainment system, and mobility service. The engine management system segment is expected to remain dominant during the forecast period owing to stringent government regulations in relation to fuel emission. For an instance, the Euro 5 and BS IV regulations states the mandatory usage of electronic engine management system in vehicles, driving the growth of the segment during the forecast period.

In terms of regions, North America is estimated to be the largest market for automotive software during the forecast period, with the USA, Canada and Mexico being the major countries offering lucrative growth opportunities. The growth of the North American region can be attributed to the extensive growth in production of passenger vehicles in the region and the presence of a large number of automotive software manufacturers in countries, such as the USA, Canada and Mexico. Further, the North American automotive software market is mainly driven by favorable government policies. On the other hand, Europe and Asia-Pacific are also expected to offer sizeable growth opportunities over the forecast period.

Key Players:               

• Ansys Inc.

• Autodesk, Inc.

• Bosch Software Innovations GmbH

• CDK Global LLC

• Cox Automotive

• Daimler AG

• Dassault Systèmes SE

• DealerTrack Holdings, Inc.

• Delphi Technologies

• Ford Motor Company.