Market Dynamics

The digital gift cards market is expected to register a CAGR of around 17.1% during the review period. 

- The growth of the eCommerce industry coupled with the increasing usage of smartphones is likely to drive the market growth in the coming years.

- Increasing demand for innovative and technologically advanced products is likely to bolster the market growth.

- Rising demand for customized gift cards is likely to create a lucrative opportunity for the market players.

End-User Trends

Based on end-user, the market has been segmented into retail and corporate. 

- Increasing adoption of digital gifting trends by retailers is driving the growth of the retail segment.

- The importance of digital gift cards over plastic cards has increased significantly with increasing digitalization and internet access.

- Growing use of digital gift cards as a promotional tool by the corporate players is anticipated to drive the market growth substantially.

Regional Trends

The Asia-Pacific market is projected to register the fastest growth during the forecast period.

Geographically, the market in North America accounted for the largest market share in 2020 owing to high product usage and rising demand for technologically advanced products. This market growth can be attributed to the increasing adoption of digital gift cards in countries such as India and China coupled with the growing popularity of smartphones.

Key Players:               

• Auchan Group SA (France),

• Gruppo Eurospin (Italy),

• CRAI Secom S.p.A. (Italy),

• The Schwarz Group (Germany),

• Carrefour S.A. (France),

• Gruppo Coin SpA (Italy),

• Euronics International Ltd. (Netherlands),

• Inter IKEA Systems B.V. (Netherlands),

• Expert International GmbH (Switzerland), and

• Finiper SpA (Italy).