Everybody knows what YouTube is, there is no question about that. The platform is huge with billions of videos being uploaded all the time, every possible video can be found on their from Vlogs, Reviews, Memes, Compilations, Production shows to even slow motion videos of water balloons bursting and ear wax removals (don’t ask me how i know that). There is no point in me explaining what Youtube is or how it came to be, it would be like me explaining what an iPhone is or what a Car does, you just know. However, what is worth mentioning is the culture that has emerged from YouTube and the new generation of creative media that has spawned new careers and even new words that didn’t exist before. The platform rivals regular TV with many viewers subscribing to their favourite creators who post their videos/shows, some with incredible production value.