My options are to hire a professional marketing team, or to work with a marketing agency to do the job for me. However, both options are too expensive for me at this stage. Which only leaves me with the option to do the marketing myself, something that I have always been interested to learn more about. It's not an easy thing to do, especially with the large number of marketing tools, channels and techniques. So, I started searching for the best way to put me on the right track and cover the basics.