If you want to tell someone something, just tell them.

If you want that person to remember what you told them, use an infographic to tell a visual story.

Infographics are a visually appealing way to summarise data and share it with content consumers in a way that is more interesting and engaging.

They can tell a story that keeps people interested in a way that words alone can't.

And for those worried that infographics are a thing of the past, the number of B2B marketers who use them has grown the most in the last four years, and in 2020, 67 percent of them were being used.

Even marketers agree that pictures are important.

In fact, 49 percent of marketers say that visual marketing is "very important" to their marketing strategy, 22 percent say it is "important," and 19 percent say that their strategy is useless without visual content.

Want to make your content strategy more than just words and pictures?

Infographics have a lot of benefits, but we've picked out our top ten reasons why you should use them in your content strategy.

1. Infographics can help people make better decisions

Visuals make it easier for people to understand what is being said.

The faster you can sort through information, the faster you can decide what to do.

This can be helpful when explaining complicated ideas, like how to break down academic research in a way that is easy to understand.

The mind can understand pictures much faster than it can understand words, and people are naturally very visual creatures.

When you're trying to figure out something hard, infographics help your brain figure it out faster.

In turn, this helps your business talk about its end goal more quickly and clearly.

2. They get more people to see your content.

Putting together research can take a lot of time and a lot of resources.

Also, once the research is done, you need to spend time analyzing the data and figuring out the most important statistics.

From there, making an infographic based on this data is another step toward making an interesting image.

Even though not every infographic needs original ideas, sometimes the work you put into making your infographics is not copied, but rather shared.

The best way to promote your organization is to include useful and important information in your text and images. You can reach more people if you publish infographics that are:

• Relevant to your audience.

• Attractive to look at.

• Follow the rules for your brand.

• Give complicated information in an easy way to understand.

• Tell an interesting story that's worth telling.

  
  

3. Makes it easier to share content

Infographics should be easy not only to understand but also to share.

To get more people to share your infographic, your business should:

Set up social sharing buttons that are easy to see. Add a button to share the code.

Submit infographics to websites. Send it in your newsletter every month. Include snapshots or specific parts of the infographic to share on social media, in blog posts, and in press releases. Share with social media accounts and influencers who can help. Use your infographic more than once. Don't be afraid to share it more than once.

4. Infographics can make a brand look more trustworthy

By making graphics that are both interesting and useful, you can help people learn more about you or your business and be seen as an expert.

By putting yourself out there as an expert in your field, you become a thought leader and give your brand more credibility.

Make yourself a reliable source by making an original infographic that is full of useful links and images.

Use the following tips to make infographics that are believable:

Make a well-designed infographic that people will want to talk about. Set up a plan for making an interesting infographic and sticking to it. Put your infographics on sites that are relevant and have a lot of domain authority.

As stated by the bureau book Write content that the average user can understand; don't make things too hard. Share your infographics with trusted people in your field who have a lot of power. Hire professional graphic designers to make your infographics if you want them to look good.

5. They fit in with your branding plan

For your content marketing plan to work, it needs to fit with the message and personality of your brand.

If someone sees an infographic from your company on your site, on a third-party site, or on a social media platform, they should be able to tell by its design that it came from your company.

If you do it right, the people you want to see your infographics will be able to tell them apart from those of other brands.

Change the colors, fonts, and placement of the text on your infographic so that it fits with your brand.

By doing this, you'll make people more aware of your brand and increase their trust in you.