Much of my content marketing for the service side was demonstrating my knowledge. This built up a following of people looking for essentially information products to further themselves.
Personally I felt uncomfortable about making myself the product in that way and just wanted to help on the side with the main focus to my clients.
So having this itch of marketing knowledge without being able to scratch meant I wanted to look for a physical product to sell.
Originally this looked unlikely in the film industry for the deep investment needed in product development. When Romi decided she wanted to be able to take her side project to a real business I was eager to help.
Over the past 4 months has involved shifting my marketing efforts that were successful for services to the more complex multi-marketing approach.