The marketing industry has seen many trends over the years. Recently the video-based marketing trend started taking attention, and now the Video marketing realm online is bristling with its full rhythm. Studies and stats have shown that video marketing has played a huge rule in improving the number of sales online. The first ten seconds of a video play an essential role in making a viewer a potential customer.
Companies which have been using video-based marketing as a tool for enhancing and uplifting their sales are now switching to animated videos for increasing onsite traffic and bounce rate. Animated videos are paving their path to success, and they are opening new doors of opportunities for artists. A majority of marketers prefers them. Briefly and comically, comprehensive and complex business information is being delivered across the target viewers. Marketers have been working with the professional explainer video company online for getting good animated videos created. The type of animation videos which are frequently being created and appreciated by marketers are listed as following:

1. Short Videos and GIFs:

For establishing a notable spot on social media, many animators spend their time and money in producing short videos, GIFs. These short videos are humorously exciting and interactive. GIFs can easily deliver your branding message across plus they have the potential for getting viral in no time. A lot like tow-dimensional and three-dimensional videos, these short videos on social stages can produce an enormous amount of profit. They can be accepted and recognized by a broad range of target viewers taking the online perceptibility of your brand to empyrean heights. The short videos are more engaging and compelling as they fulfil the needs of an internet user looking for a source of entertainment.

2. Explainer Videos:

from developing animated videos for mobile apps, websites to social media sites, the most effective form of animated videos is an explainer video. The explainer can be used to instruct an audience about the method to follow a particularly complicated process. Whether it’s about complex mechanical operations or intricate software functionalities or if it is a manual concerning a new merchandise launch. An explainer video allows you to grab every sort of complex information in the most comfortable manner.

3. Animated Info graphics:

Animations and info graphics are the two most essential elements which are used for educating and engaging the audience. They have been combined for rolling huge bucks of profit. With info graphics, you can quickly probe deeper into your subject and educate your spectators about the complicated essence of your company’s procedures or the critical method involved in the development of your new product.